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Launch

AI commercials and launch videos

We script, storyboard, and produce launch films for the day your product drops, your fund announces, or your portfolio reveals to the world. Built to land on launch day and live beyond it.

Frames from Theory Labs launch films

Hook-first script

Built for retention

Creative storyboards

Frame-by-frame plan

Sound design

Original score & mix

Brands we've launched

Minted Paydai Fanbasis Class strat.app

Our work

Our Launches

Click any launch to view on X or LinkedIn.

What we provide

Commercials and launch videos, end to end

Script, storyboard, and produce. Every launch video your launch needs, ready for every channel.

01

Concept & angle

The strategic hook, creative direction, and reference reel that anchor the whole video.

02

Final script

Hook-first writing tuned for the platform and moment your launch lives on.

03

Storyboards

Frame-by-frame boards you approve before production starts.

04

Shot list & references

Every shot mapped to a reference frame, so the visual direction is locked before we shoot or render.

05

Hero launch film

The 30–60s master, fully produced for launch day, your homepage, and press.

06

Sound, music & color

Original score, clean mix, and final color grade. Your film polished end to end.

How we do it

The launch video process

Approve the frame, not the footage. We don't render until the script and storyboard are locked.

  1. You Launch

FAQ

Common questions

The short answers founders ask most before they book a call.

Both, depending on the product and the room. CGI when timeline or NDA blocks a shoot, live-action when the product photographs better than it renders. We'll recommend in discovery.

Yes, the script is half the work and we won't ship without owning it. Bring a brief, leave with a hook in the first second.

Pair with our podcasting service for organic rollout on YouTube and X. Most founders want one shop running both.

Standard is 14 days from locked storyboard. Rush lane (7 days) when the launch date won't move.

Original score, original renders. We license stock only when it would be invisible to the audience and would save you a week.

Start the conversation

Let's work together

Whether it's a launch video or podcasting, book a call or send us an email.